Job Details

Regional Marketing Director

Job Summary: Responsible for all activities related to conceptualizing, developing market goals, strategies and measurements to achieve marketing targets. This position will report to the Senior Marketing Director.

Responsibilities

• You will evaluate regional market and economic trends and introduce appropriate strategic changes to exceed marketing expectations, maximize our reach to our core demographic and support our strategic goals.
• Plan regional advertising promotions through design and graphic arts to accomplish marketing policies and strategies of the organization, create increased revenue and ensure competitive position in the gaming market.
• You will build regional departmental projects from the conceptual phase to implementation and closeout following appropriate project management methodologies including organizational communication to other impacted areas.
• Develop the annual regional marketing plan and the measurable goals, strategies and resources necessary to achieve overall goals, including increasing brand awareness and market share, new customer acquisition and retention.
• You will develop the annual regional budget according to an approved annual marketing plan; oversee expenses to maintain acceptable margins; approve invoices for payment; review budget reports monthly.
• Communicate regional marketing plans across the organization to implement promotional events to enhance casino profitability.
• You will exercise knowledgeable leadership by example and through coaching the marketing team.
• Develop and implement regional procedures to eliminate problems, increase efficiency, maintain adequate internal controls and ensure compliance with applicable laws and regulations.
• Resolve regional customer or associate disputes promptly that exceed guest experience expectations.
• Perform other duties as assigned.

Requirements

• Bachelors degree in Marketing, Business Administration, or 4+ years directly related experience.
• General computer application proficiency (including complex spreadsheets).
• Advertising experience.
• Strong oral and written communication skills.
• Understanding of P&L statements and impact on team.
• Seven years of marketing management experience with direct responsibility for the marketing budget and all marketing operations.